I am proud to be working with Arun Sundararajan, NYU, and Rubing Li, NYU, to investigate how local exposure to extreme climate events, specifically wildfires, influences sustainable consumption choices.

Uncover the strategies and insights that redefine sustainability as not only essential but smart business. In this candid conversation, Andy and industry experts Asha Agrawal, Head of Corporate Dev at Patagonia, Chris Riley, former strategic planning director Wieden+Kennedy, and J.R. Siegel, Sr. Director of Product Innovation at Worldly, explore the evolution of circular business models, the imperative of integrating sustainability, and why it's not just a choice but a necessity for successful companies.

This groundbreaking study reveals how circular models are essential for brands working to reduce their emissions when combined with upstream supply chain interventions. This study shows how circular strategies can help fashion brands grow while reducing carbon emissions. It offers practical advice to brand leaders on navigating the challenges of growth and environmental progress so they can succeed while making the fashion industry more sustainable.

This episode delves into the future of item digitization, where every product will have its own digital identity. Joined by industry leaders, Andy discusses how brands are navigating this new terrain, especially in light of emerging initiatives like the EU's digital product passports.

Who is the customer of tomorrow? How do they shop? What do brand - and brand values - mean to them?

In this episode Andy considers brands' future customers. We live amid a massive cultural shift in customers' beliefs and priorities. Digital commerce and internet ubiquity have changed the shopping experience - brands, pricing, reviews, and comments. Gen Z is coming into their earning years with a fresh point of view.

The Brand Resale Index is the first benchmark specifically for brands to measure the industry’s progress in the $100B global resale market. The Index is agnostic of resale platform providers and evaluates leading practice adoption across 40 brands in four industry verticals: Fashion/Apparel, Outdoor, Footwear, and Luxury.

What is the state of resale today? Which brands are leading the industry? Where exactly is the industry heading? And … how fast?

This episode covers Trove’s inaugural resale Index, a report that takes a step back, assesses our progress so far, and anticipates what’s to come for the circular economy.

Don't Buy This Jacket - A Story with Former Patagonia’s Nellie Cohen and Trove’s Founder Andy Ruben as they recount the birth and evolution of Patagonia’s Worn Wear. It’s a story of confronting the hard truths about our linear business models that overproduction is ultimately unsustainable. It is a story of innovation through iteration baked with intentionality, failing forward and trying again.